Features
Built for Modern Marketing
Every feature you need to run campaigns, grow your audience, and drive results.
Drag-and-drop visual email editor (GrapesJS)
A/B testing for subject lines, content, and sender
Merge tags for personalization ({{first_name}}, etc.)
Schedule sends or use AI-optimized timing
Multi-provider support: Mailgun, SendGrid, SES, Postmark, SMTP
Pre-send deliverability scoring (0-100)
Campaign duplication and templates
Real-time open and click tracking
5 SMS providers: Twilio, RingCentral, Vonage, Plivo, MessageBird
Character counter with segment tracking
Merge tags for personalization
Schedule SMS campaigns
Delivery and failure tracking
TCPA compliance tools
SMS in automations alongside email
Visual drip campaign builder
5 step types: Email, SMS, Delay, Condition, Action
16 behavioral trigger types
Triggers: contact created, email opened, form submitted, page visited
Once-per-contact and cooldown settings
Branch logic based on engagement
Tag, move to list, and notify actions
AI Email Generator: describe → complete HTML email
Subject Line Optimizer: score 0-100 with 5 alternatives
AI Segment Builder: plain English → filter rules
Content Rewriter: change tone, shorten, expand
Included in Growth+ plans
Full AI included in Growth+ plans
Real-time email analytics dashboard
Open rate, click rate, bounce rate, unsubscribes
Campaign comparison reports
Engagement trends over time
Best send time analysis
Device and location breakdown
SMS analytics dashboard
Website visitor tracking
SPF, DKIM, DMARC setup wizard
Pre-send deliverability score (0-100)
Spam keyword detection
List health analysis
Sending reputation monitoring
14-day domain warm-up automation
Bounce and complaint tracking
Suppression list management
CSV import with field mapping
Dynamic segments with 22 filter fields
Static lists for manual organization
Lead capture forms with customizable fields
GDPR compliance: export, delete, consent tracking
Suppression list and bounce management
Contact tagging and custom fields
Source tracking (CSV, form, API, Shopify)
Shopify: sync customers and orders with auto-tagging
WooCommerce: sync customers and orders
Zapier: REST hooks for 5,000+ app connections
Slack: real-time notifications for 7 event types
Integration marketplace with connect/sync/uninstall
Webhook support for custom integrations
120+ REST API endpoints
JWT authentication
Contacts, campaigns, lists, templates, billing endpoints
Webhook subscriptions for events
Rate limiting and error handling
Available on Professional+ plans